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Sponsorship Requirements
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Organizations/activities which will not be considered for sponsorship by CES
include those that:
1. may be construed as discriminatory
2. could be detrimental to public health or safety
3. promote or encourage smoking, alcohol or any substance abuse
4. are political or religious organisations
5. take place outside Clydesdale Bank operating area
6. are publications, videos, films, recordings or website developments
7. are associated with gambling or bettingThe following information is
designed to help potential partners understand and tailor their proposal to
CES requirements.
Mandatory Requirements
In order to be considered, sponsorship applicants must include the
following details:
1. A list of the products of your organization
2. Your target market/audience
3. How you plan to advertise and promote your event/program
4. Your contact detailsGeneral Criteria
The following questions are indicative of those CES considers when evaluating
sponsorship proposals:
1. Is there a full list of sponsorship benefits?
2. Where is the location of the sponsor's exhibit?
3. Is the activity one-off or annual?
4. Is there any current or potential business the organization does or can do
with us?
5. Which media partners have been confirmed and what will be the media exposure?
6. What is the reach of the sponsorship - how many people see, attend or
are involved?
7. What is the maximum number of sponsors who could be involved and
what are the levels/hierarchy?
8. Has any research been undertaken to help define the target market
and/or the acceptance of sponsors?
9. Can we leverage the partnership across other companies within the
National Group?
10. What is the proposed cost of the proposal and any payment schedule?
Any questions please contact
Ms. Vivian Li
Tel: 0086-10-5200 2455
Fax: 0086-10-5202 9703
E-mail: vivian.li@unique-fair.com
Ms. Aviva Li
Tel: 0086-10-5202 9702 ext. 21
Fax: 0086-10-5202 9703
E-mail: aviva.li@unique-fair.com
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