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Why you should Sponsor

Sponsorship Requirements

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Sponsorship Requirements



Organizations/activities which will not be considered for sponsorship by CES
include those that:
1. may be construed as discriminatory
2. could be detrimental to public health or safety
3. promote or encourage smoking, alcohol or any substance abuse
4. are political or religious organisations
5. take place outside Clydesdale Bank operating area
6. are publications, videos, films, recordings or website developments
7. are associated with gambling or bettingThe following information is
    designed to help potential partners understand and tailor their proposal to
    CES requirements.

Mandatory Requirements
In order to be considered, sponsorship applicants must include the
following details:

1. A list of the products of your organization
2. Your target market/audience
3. How you plan to advertise and promote your event/program
4. Your contact detailsGeneral Criteria


The following questions are indicative of those CES considers when evaluating
sponsorship proposals:

1. Is there a full list of sponsorship benefits?
2. Where is the location of the sponsor's exhibit?
3. Is the activity one-off or annual?
4. Is there any current or potential business the organization does or can do
    with us?
5. Which media partners have been confirmed and what will be the media     exposure?
6. What is the reach of the sponsorship - how many people see, attend or
    are involved?
7. What is the maximum number of sponsors who could be involved and
    what are the levels/hierarchy?
8. Has any research been undertaken to help define the target market
   and/or the acceptance of sponsors?
9. Can we leverage the partnership across other companies within the
    National Group?
10. What is the proposed cost of the proposal and any payment schedule?

Any questions please contact


Ms. Vivian Li

Tel: 0086-10-5200 2455
Fax: 0086-10-5202 9703
E-mail: vivian.li@unique-fair.com



Ms. Aviva Li

Tel: 0086-10-5202 9702 ext. 21
Fax: 0086-10-5202 9703
E-mail: aviva.li@unique-fair.com

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